Salon Advertising Ideas
Day Spa & Salon Advertising and marketing mistakes – Part 1
What is the biggest mistake that only Day Spa and Salon owners do when advertising your business?
Day Spa and salons that advertise and market their business through the purchase of media such as radio, television, newspapers before clearly defining your target market is the biggest mistake of all.
Before you buy media that is the regular radio or television, you must define your target market is and how it will take to address this market. Before you go out and spend a lot of money, to write the check that you have been courted a representative of the publicity that you have to think carefully about who you are after before you place your ad.
This is what call 3M in marketing. Is your market, your message and the media. You always, always, always choose your first contract and clearly described this goal.
Just think different segments of their Salon and Day Spa business. You have the demographics to be considered also in doubt for the season, has holidays as a special Valentine's Day and Mother's Day. Here are some examples of the different segments, Ladies approaching marriage, ladies who are housewives looking for an escape, husbands buy a gift for a birthday, athletes recovering from sports injuries. If you really sat down to think about all the different possible Within its Day Spa and Salon Business may have 30 or more different "niches"
Once we determine exactly what the market is going back of us can build a laser targeted offer or an ad that speaks directly to that market instead of boring out a great message to all its customers. This approach to a variety type of marketing is a quick way to spend a lot of money and get no results.
This is what happens in the girl's cable enters your office while you trying to do five tasks. She said, "Hey, we have this very special and cable company can be on TV for only three dollars per location. "
And before you know, got $ 3,000 of your money and you have no idea if you want to be married, looking for a husband gifts, moms who want to treat it own or athletes looking for a massage therapy.
You go home at night and tell your family, "We will be on TV."
And they say: "Well, okay. What do you mean?"
It is necessary to define clearly who you want to attract the young woman before guided through the door. Decide what services you want to generate traffic to your salon or day spa? What kind of customer you are trying to attract day spa?
After answering these questions, you can develop a clearly defined message in response to these issues and attract more customers your spa. You are now able to use graphics in your ads correctly, testing and developing a good offer that is perfectly suited to your target audience, the exact time, etc.
Now you can decide whether this offer should be on TV? If you put it in the newspaper? If you with inserts? When using the mail live? If you use email? If you're advertising to wedding fairs? If you Sports Expos? Or should I use all these things? They can only be answered after having determined that you are trying to attract.
More Day Spa and Salon Owners make the mistake of spending $ 3,000 with daughter of the cable and then try to determine what will sell. It is a complete backwards to make this decision, and that's really why so much money many homeowners waste Fair Advertisement housing and into financial difficulties.
It is very important that you go after the first before starting a campaign, including youth, families, older people, higher incomes and lower incomes. He should know who you talk to first before spending money to try to talk to them. You can not go on the opposite direction.
The more clearly you can define the better. Now you can go out and buy a list of prospects that match their offer. You can make joint ventures with other companies that do not conflict with your company. You can find these people much easier and costs you a heck of a lot less money than it would if you just say "Hi we are a day spa" visit pay us because we have the largest steam shower and massage tables.
Once you start between the supply of prospects, you will see amazing results and response rates. Quit marketing and advertising of losing money on a beauty salon and day spa for all the world and begin to segment their business and the broadcasting of perfectly designed for each segment. Never, never buy the media before setting clearly trying to attract and what the message to that goal will be.
About the Author
Darin Spindler has been a serial entrepreneur starting his first business when he was just 15 years old. Darin has owned and operated multiple businesses at the same time for the past 16 years. Darin’s businesses have included a Mobile DJ service, Bowling Pro Shop, Bowling Alleys, On Site Consulting for Small Businesses, Direct Marketing Copywriter and customized Automated Marketing Systems.
Darin specializes in coaching and consulting with entrepreneurs to find solutions to their challenges, development and implementation of efficient marketing systems, list building and direct marketing copywriting.
Darin is also a contributing author to The Ultimate Success Secret – Wealth Building & Success Secrets Of Wisconsin’s Top Entrepreneurs Authored By Dan Kennedy & 11 Of Wisconsin’s Top Entrepreneurs.
Last year Darin’s systems generated over 3,000,000 new customers for local business owners.
Visit http://www.DarinSpindler.com or Http://www.NewLocalCustomersNow.com for more information.
Salon Advertising Ideas
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